Lonely Planet review for Herald Square
This crowded convergence of Broadway, Sixth Ave and 34th St is best known as the home of the gigantic Macy's department store, where you can still ride some of the original wooden elevators. And, as part of the city’s ‘traffic-free Times Square’ plan, you can also (try to) relax in a lawn chair outside the store, slap-bang in the middle of Broadway.
The square gets its name from a long-defunct newspaper, the New York Herald (1835–1924), and the small, leafy park here bustles during business hours thanks to a much-needed facelift. Skip the indoor malls south of Macy’s on Sixth Ave, packed with dull, suburban chain stores – the exception being Daffy’s, which offers great discounts on big labels.