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New York City

Ice Cream & the Billionaire Boys Club

  • Address
    • 456 W Broadway
  • Transport
    • N/R/W to Prince St
  • Phone
    • 212-777-2225
  • Hours
    • noon-7pm

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Lonely Planet review for Ice Cream & the Billionaire Boys Club

Created by pop icon Pharell Williams and Japanese design guru Nigo, this slim little two-floor boutique stocks colorful, one-of-a-kind sneakers and imaginative T-shirts and outerwear. Head up the dark star-lit staircase at the back to check out the BBC part of the brand (more edgy sneakers and T-shirts) while talking a walk in outer space, courtesy of a moon print covering the floor.