Whimsic Alley

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  • Address
    2717.5 Wilshire Blvd, Santa Monica
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  • Phone
    310 453 2370
  • Website
  • Transport
    bus: BBB 2

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Lonely Planet review

Muggles love this magical little store at 2717.5 where Harry Potter and friends seem to wait just one portkey away. Superbly designed to invoke visions of Diagon Alley, you can flip through Hogwarts sweaters and capes at Haber & Dasher, find your favorite wand at Phoenix Wands, or simply poke around numerous nooks overflowing with Harry Potter memorabilia and like-minded literature on piratology, dragons and wandmaking.