Santa Cruz Surf School
Near the wharf, these folks can get you out there, all equipment included.
O'Neill Surf Shop
Head east to Capitola to this internationally renowned surfboard maker. Downtown branch is at 110 Cooper St.
Kuumbwa Jazz Center
Books big-name jazz sounds.
For organic fruits and vegetables and a taste of the local vibe, hit this oh-so-colorful farmers market.
Lonely Planet review
The breakfast spot covetous locals don’t want you to know about (hide your guidebook). ‘Mike’s Mess’ is the kitchen-sink standout.