O'Neill Surf Shop
Head east to Capitola to this internationally renowned surfboard maker. Downtown branch is at 110 Cooper St.
On a leafy sidewalk verandah, discuss art and conspiracy theories over strong coffee, organic juices or beer.
For organic fruits and vegetables and a taste of the local vibe, hit this oh-so-colorful farmers market.
Lonely Planet review
With an 800-seat capacity, Catalyst is a major Santa Cruz music venue; over the years it's hosted national acts from Gillian Welch to Black Uhuru to Nirvana. When there's no music, the upstairs pool room remains open.