Clothing shopping in Boston
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Life Is Good
Life is good for this locally designed brand of T-shirts, backpacks and other gear. Styles depict the fun-loving stick figure Jake engaged in guitar-playing, dog-walking, coffee-drinking, mountain climbing and just about every other good-vibe diversion you might enjoy. Jake's activity and message vary, but his 'life-is-good' theme is constant. Check out the sister store, Everything's Jake, in the Garage, 36 JFK St in Harvard Square.
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Clothware
When Clothware started way back when, it produced its own original line of clothing. These days, the boutique carries a variety of designers, but it remains true to the fashion ideals that won over its loyal customers: vibrant colors, clean lines and durable fabrics. This is fashion for notoriously unfashionable Cantabrigians, who value comfort over cool.
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Riccardi
Fresh from Florence in 1978, Riccardo Dallai showed up on Newbury St and introduced Boston to European fashion. Ever since, his store has attracted Boston’s hippest and hottest, who appreciate the ultra-cool-but-casual designs. Dallai’s other store on-site is Relic, featuring more affordable, more denim-focused modes.
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The Closet
For shoppers with an eye for fashion but without a pocketbook to match. The Closet (and it does feel like some fashion maven's overstuffed closet) is a second-hand clothing store that carries high-quality suits, sweaters, jackets, jeans, gowns and other garb by acclaimed designers. Most items are in excellent condition.
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Studio
The Studio has developed a devoted following for its always interesting but not-too-trendy fashions and its practical, down-to-earth advice. Women of all ages, shapes and sizes rave that the Studio helps them put together outfits that make them look and feel beautiful. What more do we want from our clothes?
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Salmagundi
In our humble opinion, every man should own at least one fedora. And if not a fedora, some other fun and functional head-topper. If you are intrigued by this idea, head to Salmagundi, where style mavens Jessen and Andria can help you find a hat that was made for your head, whether you are male or female.
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Oona’s Experienced Clothing
Oona’s sells kitschy clothes from all eras. Dress-up dandies come here for Halloween costumes, drag wear, retro attire from any decade and outfits for every theme. Not that you need an excuse to go vintage: Oona’s merchandise is cheap enough that you can buy it just for fun.
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Matsu
This internationally inspired boutique sells exquisite clothing and gifts influenced by a Japanese Zen aesthetic. Matsu encourages shoppers to indulge their senses, with sweet-smelling fragrances, enticing, exotic music and clothing in a rich palette of colors and fabrics.
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Mudo
Tiny tops and slinky jeans. Shimmering dresses and strappy sandals. Short skirts and tall boots. Come here to clothe yourself for a night on the town. It's not exactly practical (or cheap), but such fun never is. Another branch is on Newbury St.
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Boston Costume
Perfectly placed to cater to the actors in the Theater District and the drag queens in the South End. In addition to costume rental, this vintage clothing store has fishnet stockings and feather boas.
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Wish Splash
Wish Splash is a tiny beachwear boutique with swim suits, cover-ups and sandals.
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