The Ukrainian coal troll is working hard to become Europe's prince charming as it prepares to host the European football cup in 2012. Its streets flooded with neon and fancy cars, Donetsk is the hometown of the country's richest man Rinat Ahmetov and the president, Viktor Yanukovych. Coal money, coupled with the understandable escapism of the younger generation, results in peculiar clubbing and restaurant cultures. Having been founded by Welshman John Hughes' and originally named 'Yuzovka' after him, the city is obsessed with all things British. In true Full Monty style, it is twinned with Sheffield in the UK. Even its grid street plan is attributed to the Brits.