Ürgüp is a good base for hiring a car, with most agencies located on or around the main square. Rates hover around €35 to €40 per day for a small manual sedan such as a Fiat Palio and climb to €55 to €60 for a larger automatic. Decar Rent A Car (341 6760) provides good service, but you can also try Budget Car Rental (341 6541), Astral Rent A Car (341 3344), Hertz (341 4906) or Avis (341 2177). If you are planning on dropping the car off in another part of Turkey your best bet is Decar, as it doesn’t charge the prohibitively large drop-off fees (eg €100 to drop off in Antalya) that the other companies levy.
Several outlets in town rent mopeds and motorcycles. Try Alpin (341 8008) on the main square or Astral Rent A Car (341 3344). Expect to pay about €25 per day.
The steep walk from the centre of town up to Esbelli Mahallesi is an absolute killer – many people instead opt to catch a taxi from the rank next to Micro Café & Restaurant on the main square (€2.50).