Flu fatigue: the future of travel?

In 2009, the travel world was rocked by swine flu and 'staycations', but what about 2010? In an extract from Lonely Planet Magazine’s January 2010 edition, Tim Moore takes a look at possible trends.

The first few months of 2010 see a pandemic of pandemics: holidaymakers return from Africa with gnu flu, from Australia with roo flu, and the Black Forest with yew flu. Each sparks off tabloid hysteria and a bout of panicked holiday cancellations, yet the predicted morgue-clogging death toll stubbornly fails to materialise.

Flu fatigue quickly sets in, meaning that no-one listens when a team of researchers isolates a fast-spreading strain of 'flea flu'. By the time people realise they're talking about bubonic plague, it's far too late.