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Central World Plaza
Once one of the city's dying shopping centres, this is now the latest in a line of Queer Eye for the Straight Guy-type makeovers, boasting seven floors of unadulterated commercial bliss. We fancy the concrete-floored F section that features cool domestic brands with barely pronounceable names such as Playground! Manga, Qconceptstore and Flynow III.
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Emporium
This top-flight mall cleverly woos young urban princesses and matronly aristocrats by stocking the hippest of fashion designers (Miu Miu, Prada), hardcore luxury brands (Chanel, Rolex) and classy eateries (Greyhound Café, Salon de l'Oriental). Despite the catwalk sauntering of these high-society bag girls, it all comes together without a stitch of intimidation.
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Emporium Shopping Centre
Once Bangkok's most chi-chi shopping centre, Emporium is finally starting to show its age in comparison to its hipper and younger siblings, Siam Paragon and the recently remodelled Central World.
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Gaysorn Plaza
A haute couture catwalk, Gaysorn has spiralling staircases, all-white halls and mouthfuls of top-name designers. The 2nd floor 'Urban Street Chic' zone is a crash course in the local fashion industry. Start chronologically with Fly Now and Senada Theory, and then visit the young fabric wizards, like the boudoir-inspired flounces of Stretis and a little bit of everything at Fashion Society, an umbrella store for smaller domestic labels.
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King Power
Towering over leafy Soi Rang Nam, this 'sensory extravaganza' has taken duty free shopping from the airport to the streets of suburban Bangkok. The selection and prices are the same as that of the airport, but occasional discounts and promotions can make it worth the trek. Featuring the largest watch centre in Southeast Asia, the ultramodern complex also includes a hotel, buffet restaurant and, at the King Power Theater, a branch of the Traditional Thai Puppet Theatre.
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Mahboonkrong (MBK)
This hyperactive mall smells like Thai teen spirit; nearly all of the city's population under 20 can be found here on a more regular basis than in class or at home. You can buy everything you need here: mobile phones, accessories, shoes, name brands, wallets, purses, T-shirts. The middle-class Tokyu department store also sells good quality kitchenware.
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Playground!
Bangkok's latest trend in concept malls line Thong Lor (Soi 55) as if auditioning for a new boy band. Playground is the street-smart cool one with alt-art books, graffiti displays, vinyl dolls and clothes too hip for professionals. The top-floor spotlights offbeat art, from graffiti to performance and a few genres in between.
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Promenade Arcade
A low-key but noteworthy stop, Promenade Arcade shelters several of Bangkok's influential décor designers. On the 2nd floor, Gub features the creations of ML Chiratorn Chirapravati and Kongpat Sakdapitak; the pair, along with other like-minded designers, have created a bright, irreverent world of lamps, chandeliers and paintings, and their showroom is like a thrift store on acid. Sakul Intakul, the acclaimed floral designer, displays his flower vessels (that's a 'vase', kiddo).
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Siam Paragon
This mega-mall gobbled up the old Siam Intercontinental gardens and threw up a gleaming glass complex that has struck competitive fear into the existing malls. With a 15-million-baht price tag, Siam Paragon epitomizes the city's fanaticism for the new, the excessive, and absurd slogans. Check out the audacious aquarium and the Siam Opera Theatre.
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Siam Square
The closest Bangkok comes to a boutique district is this open-air shopping complex. This is ground-zero for youth fashion, wedged between MBK and Chulalongkorn University. Closet-sized boutiques line Soi 2, 3 and 4. Some winners include: September (Soi 3, Siam Square), AB-Normal (room number 21, under Siam Theater) and It's Happened to be a Closet (Soi 3, Siam Square).
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