Introducing Zürich
Zürich is a city whose reputation precedes it - and does it a complete disservice, trashes its name, gives it a good kicking. A boring banking capital? 'Zu Reich' (too rich), business-minded and uptight? The spotless Singapore of Europe? If Switzerland's largest metropolis once lived down to those dull descriptions, it certainly no longer does.
Contemporary Zürich might still be home to the world's fourth-biggest stock exchange and remain Switzerland's financial engine, but it's also (whisper it softly) surprisingly vibrant and trendy. Located on a picturesque river and lake whose water you can drink, easy to get around and a stranger to the hassled lifestyle that defines bigger cities, this affluent, fashion-conscious place enjoys the finest things in life.
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Smiley face and an evil face on sun flowers made by passing hikers in sun flower field.
- Martin Moos
- Lonely Planet photographer
