Whyred

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  • Address
    Mäster Samuelsgatan 5, Norrmalm
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  • Phone
    660 01 70
  • Website
  • Transport
    underground rail: Östermalmstorg

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Lonely Planet review

Fashion-literate Swedes can't get enough of designer Roland Hjort's understated clothes - think preppy-college meets street-smart. The guys' sweaters are particularly fine and the women's shoes are irresistible.