Getting there & away
From the bus station (96 513 07 00) over 10 motorway buses run daily to Valencia (€16.30 to €18.55, 2¾ hours). Others, much slower, pass through Costa Blanca coastal towns such as Benidorm (€3.40, one hour, at least hourly). At least four serve Madrid (€33, 4¼ hours).
Destinations from the main Renfe Estación de Madrid (Avenida de Salamanca) include Murcia (€5.10, 1½ hours, hourly) via Orihuela and Elche, Valencia (€24.50, two hours, up to 10 daily) via Villena and Xátiva, Madrid (€38.60, 3¾ hours, five daily) and Barcelona (€47.25, five hours, eight daily).
Ferrocarriles de la Generalitat Valenciana (FGV; 900 72 04 72) has a tram and narrow-gauge train service, the trenet (little train), which follows a coastal route that’s scenically stunning at times. A tram (every half hour) runs northwards as far as El Campello, where the trenet takes over. It runs to Denia (€7.75) via Playa de San Juan (€0.95), Benidorm (€3.45) and Calpe (€5.35). Trains run hourly as far as Altea and every two hours to Denia (€8.20).
Two cut-price operators, both with offices at Alicante airport, are Servitour (96 568 26 42; www.servitour.es) and V. Travel 2000 (96 691 94 60), which also calls itself Goflightline.