Must-see shopping in South Korea

  • Nambu-sijang

    Jeonju

    Jeonju's biggest market has lively food stalls on Friday and Saturday nights. Expect long waits at some stalls, like the one selling sweet-and-sour shrimp…

  • Yido

    Gwanghwamun & Jongno-gu

    Tastefully designed, natural glazed pottery for daily and decorative use are artfully displayed on the ground floor of this complex that includes a…

  • Comme des Garcons

    Itaewon & Yongsan-gu

    Uberstylish flagship boutique of the Japanese label. Take the elevator to the 4th floor then work your way down through the maze-like corridors. Take a…

  • Lotte Fitin

    Dongdaemun & Eastern Seoul

    In the same mould as Doota, if slightly more focused on global brands, this high-rise department store has multiple levels of clothing, cosmetics,…

  • Lab 5

    Gangnam & Southern Seoul

    No need to root around Dongdaemun Market for the latest hot K-designers, with this store in the COEX Mall showcasing the designs of 100 rising stars…

  • Gallery Art Zone

    Gwanghwamun & Jongno-gu

    For consumers of contemporary Korean art and design, these five gallery spaces at the MMCA showcase some of the best of what's on offer, from fashion and…

  • S-Factory

    Dongdaemun & Eastern Seoul

    Just opened at time of research is this postindustrial shopping mall, art centre and office complex housed in an old factory unit. The open-air roof has a…

  • Homeplus

    Gyeongsangbuk-do

    The colossal Homeplus Mall is not just the most hulking landmark in town, but an all-under-one-roof shopping bonanza, with long hours. There's a small…

  • Millimetre Milligram

    Itaewon & Yongsan-gu

    Usually shortened to MMMG, this stylish emporium tells a story on every storey, from Swiss brand Freitag on ground level up through to Japanese homewares,…

  • Jonginamoo

    Gwanghwamun & Jongno-gu

    Selling beautiful traditional-style furniture and decorative pieces for your home, including a variety of lamps with shades made of hanji (handmade paper).

  • Gukje Market

    Busan

    West of Nampo-dong, this traditional market has hundreds of small booths with a staggering selection of items, from leather goods to Korean drums.

  • Primera

    Myeong-dong & Jung-gu

    The flagship store of this Korean cosmetics brand specialises in organic skin products and essential oils using germinated sprouts.

  • Bujeon Market

    Busan

    You could easily spend an hour getting lost in this enormous traditional market specialising in produce, seafood and knick-knacks.

  • Åland

    Myeong-dong & Jung-gu

    Spread over three levels, this multilabel boutique mixes up vintage with new designer men's and women's fashion and homewares.

  • Yeonggwang Bookstore

    Busan

    One the city's oldest bookstores, with a decent selection of English books.

  • Yongsan Electronics Market

    Itaewon & Yongsan-gu

    Korea isn't a particularly cheap country in which to pick up electronics (even for home-grown brands like Samsung), but this humongous collection of tech…

  • Boon the Shop

    Gangnam & Southern Seoul

    There are two close-by branches of this multibrand boutique that’s a byword for chic, high-end fashion. The original, worth a look if only for its…

  • Dongjin Market

    Seoul

    An old market arcade has become a Friday-night and weekend hot spot for browsers in hip Yeonnam-dong. Secondhand clothing, homemade cookies, an overload…

  • Hyundai Premium Outlets

    Gyeonggi-do & Incheon

    So this is where all the people are! Trust Songdo's only happening hang-out to be a vast open-air mall offering discounted big-brand shopping, a few…

  • Eelskin Shop

    Itaewon & Yongsan-gu

    Back in the 1980s there were around 50 eel-leather shops in Itaewon. Now there's just Mr Choe's, which has sold his luxuriously supple handbags, belts,…

  • Joongang Building C and D

    Myeong-dong & Jung-gu

    One of the best places in Seoul for traditional crafts is the wholesale handicrafts market in the upper floors of Building C and D at Namdaemun Market,…

  • Shinsegae

    Gwangju

    Brand names such as Vuitton and Dior rub shoulders with an art gallery and basement food court/supermarket here. There’s also a Starbucks, the favourite…

  • O’Sulloc

    Gwanghwamun & Jongno-gu

    A variety of nicely packaged teas grown at the company’s plantations on Jeju-do (Jeju Island) as well as tea-making implements are on offer here. A cafe…

  • Seomun-sijang

    Daegu

    This hulking, multistorey complex has more than 4000 stalls in six sections including clothing, silk and street food. Bustling yet orderly, it’s been one…

  • Gwangjang Market

    Dongdaemun & Eastern Seoul

    As well as the food and fabrics sold here, head upstairs for stalls full of second-hand clothing. There's the usual flannel shirts, vintage dresses, army…

  • I’Park Mall

    Itaewon & Yongsan-gu

    With brand-name shopping and three floors of eateries, this giant department store sprawls around the major overground Yongsan station. Check out the…

  • Ando

    Itaewon & Yongsan-gu

    In a street famous for its antique stores (which originated when departing US soldiers sold their belongings), Ando is one of the most well known. The…

  • DMZ

    Itaewon & Yongsan-gu

    War, what is it good for? Military surplus shops might be one answer, and this Aladdin's cave is loaded with genuine army uniforms and equipment, some of…

  • Little Farmers

    Seoul

    Ecofriendly shoes, bags and other goods, some made from recycled products, are sold at this attractive basement store. Look for the wallets and bags made…

  • Yuimaru

    Gwanghwamun & Jongno-gu

    The black cat Curo is the superstar character in hundreds of costumes and disguises – everything from Darth Vader to Marilyn Monroe – at this creative…

  • Mono Collection

    Gwanghwamun & Jongno-gu

    Chang Eung Bong creates and sources exquisite fabrics used for fashion and soft furnishings, including gorgeous quilts, pillows and contemporary spins on…

  • Object Recycle

    Seoul

    Although there's a bigger branch of Object in Hongdae, this one is notable for specialising in products that involve some element of re- or up-cycling,…

  • Nakwon Musical Instruments Arcade

    Gwanghwamun & Jongno-gu

    Want a pink guitar or an orange banjo? Browse the vast variety of musical instruments and equipment of all kinds spread mainly over the 2nd and 3rd floors…

  • 10X10

    Northern Seoul

    Korean-designed youthful clothing and accessories are just a few of the types of colourful goods sold here alongside stationery, kitchenware, candles and…

  • Cerawork

    Gwanghwamun & Jongno-gu

    Paint your own design onto a range of plain pottery pieces for a unique souvenir. A cup costs ₩15,000 but you'll either need to be in Seoul for three…

  • What the Book

    Itaewon & Yongsan-gu

    Itaewon’s best bookshop sells a wide range of English-language fiction and nonfiction with an interesting section on Korean culture. Also stocks current…

  • Sejong Art Market SoSo

    Gwanghwamun & Jongno-gu

    The attractive sculpture garden behind the Sejong Center is the location of this spring-to-early-autumn, twice-monthly market, where you can buy a wide…

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