Department Store shopping in South Korea
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A
Lotte Department Store
Four classy Lotte stores are linked together along this Myeong-dong street – the department store, Lotte Young Plaza, Lotte Avenuel and a duty-free shop – and the complex includes a multiplex cinema, food court, hotel and restaurants. It’s impossible not to get lost inside this busy retail beehive of brands but it’s an experience not to be missed.
reviewed
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Shinsegae Department Store
Wrap yourself in luxury inside Shinsegae Department Store. Down in the basement is the opulent supermarket (the cakes are works of art) with one food court, while another is up on the 11th floor together with Starbucks and a garden with seats to relax in after footslogging around the market below.
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B
Lotte department store
Experience the country's department-store culture of saturating the floor with sales assistants and free food samples. All stores have ready-to-eat food and some Western goods. Lotte department store is the biggest; there's also a smaller version outside Myeongnyun-dong station, Exit 1, on Line 1.
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C
Shinsegae department store
Brand-name outlets rub shoulders here in a gleaming, luxury ambience. There's a Starbucks, the favourite haunt of doenjangnyeo (a derogatory term for young women who only care about style and fashion). Next to it is an art gallery (admission free) with changing exhibitions.
reviewed
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Hyundai department store
Experience the country's department-store culture of saturating the floor with sales assistants and free food samples. All stores have ready-to-eat food and some Western goods. Hyundai department store is slightly down-market compared to Lotte, which usually means lower prices.
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D
Home Plus department store
Has a multiscreen movie theatre, 10-pin bowling lanes, health club (you only need to bring running shoes) and a decent supermarket. Line 3 to Sports Complex station, Exit 11. At street level follow the sidewalk and turn left at the first lane.
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E
If-U
Here are six floors of fashion shopping for the very young at heart, and a food court downstairs with screens and vehicular decor.
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