At the top of the pile of Seoul’s cultural storehouses is the National Museum of Korea, packed with priceless and beautiful objects spanning the centuries. Nearby the War Memorial of Korea offers masses of military-related displays and good exhibits of the Korean War. Excellent displays at the Seoul Museum of History will teach you much about how the city has changed over the last century. For something more unusual head to the Seoul Yangnyeongsi Herb Medicine Museum to learn about traditional Korean medicine or the Korean Design Museum to trace the country’s history of modern design. Seoul also has a thriving contemporary art scene with the best of local artists incorporating Korean motifs and themes, and sometimes using traditional techniques, with a modern vision. Insa-dong, Bukchon, Samcheong-dong and Tongui-dong are all packed with small galleries, often with free shows. You’ll also find major galleries south of the river in Cheongdam.