Dongdaemun Market

Where to begin in this colossal market? Many shoppers start at Doota Mall, a leading fashion icon full to the brim with domestic brands. Besides floors dedicated to adult clothing, it has a floor of accessory shops, a bag and shoes floor, a children’s floor, a brand-name floor and a food-court floor. Migliore Mall is another fashion mall next door. Others in this area also have cinemas and saunas. The multistorey Dongdaemun Shopping Complex has an unbelievable range of fabrics and trimmings of every conceivable kind. Other parts of the market specialise in shoes, pets (some are shockingly overcrowded in their cages) and street stalls. Soccer shirts are in the Euljiro underground arcade. The other market buildings sell all types of clothing and accessories, both retail and wholesale. Some shops have prices, but many don’t, so bargaining is the name of the game. Russian and Central Asian companies import clothing from Dongdaemun Market and have offices and restaurants nearby.