Clothing shopping in Seoul
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A
Ahyeon-Dong Wedding Street
The one-off designer dresses in the shop windows provide an amazing fashion show with plenty of revealing insights into Korean ideas of glamour. Glide down the aisle in billowing white embroidered lace, shimmer in a tight-fitting lilac gown glittering with thousands of sparkly sequins, or tango at the reception in a red Spanish-themed outfit with a sash. Local designers let their rococo imagination run riot here – if you loved Project Runway this street of dreams is for you.
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B
Sabee
A unique Insadong store, this is the only outlet for traditional hanbok -style clothes for men and women. The orange colour comes from a special Korean technique of using persimmon dye that uses all parts of the tree – flowers, bark, leaves and seeds. This designer clothing doesn’t come cheap – W280,000 is the minimum.
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C
Dynasty Tailor
Dynasty has a good reputation, and its suits are all handmade in the traditional way by expert tailors just a few doors down from the shop. Ask to see the workshop to learn about how the suits are made. Pure wool suits cost W250,000 to W300,000 and take about three days to make.
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D
Choi Jung-in
Handmade designer shoes for women are sold here in a hard-to-find op-shop setting that deliberately has no sign – look for a black flag. The largest size is usually 38½ but shoes can be custom made by the shop’s four master craftsmen. High heels are the speciality.
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E
Daily Projects
Come here for new ideas from young local designers bursting with ideas and talent. You never know what you might come across – sunglasses with eyebrows, belts that tell the time… Who knows? Find out by visiting this ahead-of-the-game fashion store.
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F
Donghwa Duty-Free Shop
This extensive shop is packed with the usual duty-free brand-name goods that you can buy at the airport. You need to take your passport and tickets, but shopping here can avoid a rushed, last-minute shop at the airport.
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Brand Name Street
Many global fashion icons such as Armani and Cardin have their flagship stores along this street. Rolls Royce and Samsonite have pitched camp here, too. No knock-offs, but prices will punch a hole in your plastic.
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G
Washington Shirt
Custom-made business-style shirts cost W28,000 to W55,000. Other nearby custom-shirt shops have names like New York, Houston and England. These tailor shops do a neat job, although shirt styles are very sober.
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H
Volkswagen
This casual-wear boutique is bigger than most and has room for all the latest styles, as well as half a Volkswagen car inside. More conventional options than smaller Hongdae boutiques.
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