GUM

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  • Address
    Krasnaya pl 3, Red Square
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  • Phone
    921 5763
  • Transport
    underground rail: Ploshchad Revolyutsii

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Lonely Planet review

The elaborate 19th-century facade on the northeastern side of Red Square is the Gosudarstvenny Universalny Magazin (State Department Store). GUM once symbolised all that was bad about Soviet shopping: long queues and shelves empty of all but a few drab goods. A remarkable transformation has taken place since perestroika and today GUM is a bright, bustling place with over 1000 fancy shops.