In 1010, the Kyivan prince Yaroslav the Wise took an interest in a trading post called Medvezhy Ugol (Bear Corner). According to legend, Yaroslav subjugated and converted the locals by killing their sacred bear with his axe. So the town was founded, and its coat of arms bears both the beast and the weapon (no pun intended).
Yaroslavl was the centre of an independent principality by the time the Tatars came. Developed in the 16th and 17th centuries as the Volga's first port, it grew fat on trade with the Middle East and Europe and became Russia's second-biggest city of the time. Rich merchants competed to build churches bigger than those of Moscow, with elaborate decoration and bright frescoes on contemporary themes. Though the city's centrepiece is the Monastery of the Transfiguration of the Saviour, the merchant churches make the city unique.