Brenda McLaughlin appointed as SVP and General Manager of Lonely Planet Americas

Lonely Planet Announces New Leadership in the Americas
Brenda McLaughlin appointed as SVP and General Manager of Lonely Planet Americas

Lonely Planet announced today the appointment of Brenda McLaughlin as the new Senior Vice President and General Manager of Lonely Planet Americas.

Reporting to Stephen Palmer, Lonely Planet’s Managing Director of Publishing, McLaughlin will join the company in Oakland on October 22nd. She will be responsible for defining and executing the strategy to drive growth, in both revenues and audiences, across the Americas, including the US, Canada, and Latin America.

“We are excited we were able to attract such a talented and creative media executive who will help drive the critical transformation of our publishing business, especially through technology-driven innovation,” says Stephen Palmer of the appointment. “I am confident she will do a great job leading a very talented team in the US and help us grow rapidly in emerging markets across Latin America.”

Brenda McLaughlin added: “I’m thrilled to be joining the world’s number one travel publisher, especially during this exciting time of growth and transformation. I look forward to being part of this passion brand that helps people create amazing travel experiences.”

McLaughlin is charged with maintaining the company’s status as the market leader in both print and digital travel publishing while profitably growing market share for both revenue streams.

She joins from Antenna International, where she was Vice President of Digital Media and Product Marketing, defining and implementing the company’s vision and product roadmap, delivering a portfolio of multimedia programs to the world’s leading museums and cultural points of interest.

McLaughlin has a career history of managing internationally-renowned brands across multiple product lines and media, leading teams to deliver award-winning content and sustained revenue growth. Prior to Antenna International, McLaughlin served as Executive Vice President of IDG Books Worldwide, where she oversaw all worldwide brand and product development of the For Dummies series, transforming it from a technical imprint into a comprehensive ‘how to’ series. She also launched IDGB’s internet publishing division, directed, and acquired and integrated brands such as CliffsNotes, Macmillan, and Hungry Minds.

Lonely Planet is the number one travel publisher in the world. Started in 1973, the company boasts print guidebooks to almost every destination on the planet, an award-winning website, over 150 mobile apps, ebooks on every platform, a widely-recognized B2B team, and a dedicated traveler community.

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Notes to Editors:
Further comment by Brenda McLaughlin available.
Photo of Brenda McLaughlin available upon request.