Lonely Planet Wins 2012 TripAdvisor Travelers’ Choice Award For Favorite Travel Guide

FOR IMMEDIATE RELEASE

LONELY PLANET WINS 2012 TRIPADVISOR TRAVELERS’ CHOICE AWARD FOR FAVORITE TRAVEL GUIDE

Oakland, CA– September 4, 2012 – Lonely Planet, the world’s #1 travel publisher*, is proud to announce that it is a winner in the first-ever TripAdvisor Travelers’ Choice Awards for Travel Favorites. Lonely Planet was overwhelmingly chosen as the “Favorite Travel Guide” by those who matter most – travelers themselves.

The TripAdvisor Travelers’ Choice Travel Favorites Awards are voted on by travelers to recognize the brands they love to use on vacation. Surveys were conducted in the United States, United Kingdom, Italy, Spain and France using a panel of over 7,000 TripAdvisor travelers to select a shortlist of brands in each category. Visitors to the TripAdvisor site were then asked to select their favorites from the shortlists. Lonely Planet, which publishes print guidebooks, ebooks and mobile apps to almost every destination on the planet, was voted as “Favorite Travel Guide” in the United States, United Kingdom, Italy and Spain. Lonely Planet also has a multi-award winning website and publishes phrasebooks, activity guides and other pictorial and gift titles.

Lonely Planet‘s monthly magazine has also been named “Favorite Travel Magazine” in the United Kingdom. Recently renamed Lonely Planet Traveller, it was launched in 2008 and is the UK’s number one actively-purchased travel title and has attracted an army of loyal subscribers.

Lainey Franks, VP Marketing at Lonely Planet Americas says: “We are thrilled that Lonely Planet was recognized in the Travelers’ Choice Awards. Lonely Planet is the #1 travel publisher in the world and we are honored to have such loyal fans passionate about our brand. For almost 40 years, we have helped travelers get to the heart of a place with accurate, informative and trustworthy information.”

“We asked the world’s largest travel community to tell us what they simply can’t travel without, and so our Travelers’ Choice Awards for Travel Favorites were born. The valuable feedback from our vast community has enabled us to recognize these favorite brands and we’re delighted to award the winners with the prestigious TripAdvisor Travelers’ Choice seal of approval,” said Barbara Messing, chief marketing officer for TripAdvisor.

For the complete list of 2012 Travelers’ Choice Award winners, go to http://tripadvisor.wordpress.com.

*Bookscan Bookseller sales, AC Nielsen, March 11 – Feb 12

###

Notes to Editors: Lonely Planet VP Marketing and Client Solutions Lainey Franks available for interview Images of Lonely Planet products available

Media Contacts: Lonely Planet: Rana Freedman, Press_USA@Lonelyplanet.com
TripAdvisor: Laurel Greatrix, lgreatrix@tripadvisor.com

About Lonely Planet:
Lonely Planet is the world’s leading travel content provider. Started in 1973, we enable curious travelers to experience the world and get to the heart of a place via guidebooks to every destination on the planet, an award-winning website, a suite of mobile and digital travel products and a dedicated traveler community. Visit us at www.lonelyplanet.com.

About TripAdvisor:
TripAdvisor® is the world’s largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates website under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors.** TripAdvisor, Inc.’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012
©2012 TripAdvisor, Inc. All rights reserved.
SOURCE TripAdvisor