Lonely Planet Partners with Layar to Augment Print Guidebooks with Digital Content

Lonely Planet Partners with Layar to Augment Print Guidebooks with Digital Content
Trialing
with 42 European City Guides, print guidebook users can access relevant digital content and services via their mobile device

Lonely Planet has partnered with Layar, an augmented reality app, to enable users of its print guidebooks to European cities to easily access relevant digital content and services via their mobile device simply by scanning the guidebook’s cover. Travelers can enjoy exclusive video, photos, live-weather feeds, activity ideas, and hundreds of recommended listings in addition to booking hotels or tours on lonelyplanet.com.

Layar is an app that lets publishers add digital content to print media allowing static pages to become interactive experiences. It’s simple: after downloading the free Layar app from the App Store or Android Marketplace onto their device, users then scan the cover of any of Lonely Planet’s city guides to European destinations through the app. Buttons appear over the books’ cover images on the screen and by tapping these buttons, the user is brought directly to additional content and information. A cellular data network or wireless internet connection is required to use Layar.

“We’re very excited to have partnered with Layar as it enables us to direct travelers to the kind of content we can’t always put in a print guidebook, like live weather feeds and interactive public transport planners,” explains Matt Swaine, Product Development Director for Lonely Planet. “Through Layar’s technology, we can also link up to our travel services on Lonelyplanet.com so that consumers can book hotels and amazing experiences straight from their mobile device.”

Lonely Planet has long experimented with different formats to bridge the print and digital divide in publishing. The company is an industry-leader with more than 150 mobile apps, 400 ebook titles and an award-winning website. With Layar, Lonely Planet is now trialing the concept seamlessly linking digital content to print guidebooks. And in the spirit of communicating and engaging with its community, Lonely Planet is giving away a limited number of its city guidebooks to those who will use them with Layar and give feedback about the experience. For more information, please visit http://www.lonelyplanet.com/blog/2012/06/25/lonely-planet-meets-layar.

To see Layar in action with Lonely Planet guidebooks, view this video.

About Lonely Planet:
Lonely Planet is the world’s leading travel content provider. Started in 1973, we enable curious travelers to experience the world and get to the heart of a place via guidebooks to every destination on the planet, an award-winning website, a suite of mobile and digital travel products, and a dedicated traveler community. Visit us at www.lonelyplanet.com.

About Layar:
Layar connects our digital lives with the physical world. As the global leader in mobile augmented reality, the Layar app has over 20M downloads and 3M monthly active users. With the Layar Creator, Layar is pioneering the interactive print movement and paving the way for a more robust future for the publishing industry in a digital age.

The company was named as a Technology Pioneer by the World Economic Forum, a Disruptive Innovator at the Deloitte Fast50 awards and has received various major industry awards.

Layar was founded in June 2009 and has raised over EUR 12.5 million (USD 15.6 million) in venture funding from investors including Intel Capital, Prime Ventures and Sunstone Capital. Layar is located in Amsterdam, The Netherlands.

 Information for editors:
Layar is a free augmented reality app available on iOS and Android.
Matt Swaine, Product Development Director for Lonely Planet, is available for interviews.
Images available.

For more information, please contact Press.USA@Lonelyplanet.com.