Lonely Planet Launches Country Guide Apps for iPhone and iPod touch

Lonely Planet Launches Country Guide Apps for iPhone and iPod touch
Apps are the first mobile country guides from a guidebook publisher and are 100% offline

Oakland, CA, April 12, 2012– Lonely Planet is excited to announce a series of new country guide apps for the iPhone and iPod touch, available now on the App Store. Initially launching with Italy, Ireland, France, Spain, Australia and Costa Rica, Lonely Planet’s country guide apps are the first of their kind from an expert travel guide publisher.

The ultimate guides for on-the-go travelers, Lonely Planet’s country guide apps contain expert content and recommendations and detailed maps for the entire country – all of which works entirely offline so there are no roaming or data fees. The apps combine background information on a country, practicalities, suggested itineraries, and thousands of author recommended places to eat, drink, sleep, shop, visit and see.  The apps include information on every region that’s covered in Lonely Planet print guidebooks.

The offline maps allow users to view the entire country, and then zoom in to a particular region, city, neighborhood or street. Travelers can quickly pinpoint their location on the map through the GPS capabilities of their iPhone or iPod touch—all without internet connection or expensive roaming charges.

Intuitive navigation makes the apps incredibly simple to use with easy-to-browse tabs so that users are never more than a few taps away from the information they seek. In addition, users can easily flip between the maps and text.

“Lonely Planet has established itself as an industry leader in the travel app space with almost 10m downloads of our city guide apps,” says Jeremy Kreitler, VP Wireless Services for Lonely Planet. “Responding to user feedback and given the popularity of country guidebooks, we are excited to be the first travel guide publisher to extend our product range to include country guide apps”.

The Lonely Planet country guide apps are available for $9.99 each from the App Store on iPhone and iPod touch or at www.itunes.com/appstore. They are also available as in-app purchases within the Lonely Planet Travel Guides App.

 Lonely Planet country guide apps are the latest addition to Lonely Planet’s portfolio of mobile products for the iPhone, iPad or iPod touch. The country guide apps complements the company’s other travel apps including 70 city guide apps, various audio walking guides, audio phrasebook apps, and offline translator apps.

For more information, please contact PressUSA@Lonelyplanet.com

About Lonely Planet:
Lonely Planet is the world’s leading travel content provider. Started in 1973, we enable curious travelers to experience the world and get to the heart of a place via guidebooks to every destination on the planet, an award-winning website, a suite of mobile and digital travel products and a dedicated traveler community. Visit us at www.lonelyplanet.com.