Lonely Planet Reasserts Commitment to Print Publishing with New-Look Guidebooks
- 1 March 2011
Lonely Planet, the world’s leading travel content provider, is reasserting its commitment to the printed guidebook with the release of its new-look Country Guides this March.
Following extensive research and feedback from travellers, booksellers and Lonely Planet’s staff and authors, the new guidebooks are now easier to read, with improved navigation, an expanded planning section, and new map design.
“We have to make sure that we’re listening to travellers and responding to their needs,” said Stephen Palmer, Lonely Planet’s Managing Director, Print Publishing. “In changing our Country Guides, we’ve really been looking at how we can make our guidebooks even better than ever.”
Ø Intuitive layout and new text styles make it easier to read, scan and find information at a glance.
Ø New visual design and structure improves navigation without sacrificing depth or quality.
Ø Expanded planning sections help travellers plan by time, season, interest or region.
Ø New map design improves map legibility for easy navigation
What’s the same?
Ø Lonely Planet continues to publish the world’s most informative and comprehensive guidebooks.
Ø Lonely Planet guidebooks remain full of high-quality, authoritative travel information.
Ø Lonely Planet’s commitment to on-the-ground research still stands. Lonely Planet authors see, experience and verify every destination for every edition
Ø Lonely Planet’s unique personality and ‘tell it like it is’ approach is just as it always was.
“Lonely Planet is the global market leader in guidebook publishing and books remain core to what we do,” said Stephen Palmer. “But people’s expectations of books are also continually evolving and changing. We have to keep up with that if we’re to stay relevant and maintain our position as their first choice of travel companion.”
Priced from AUD$35.99 to AUD$46.99, the March launch titles for Lonely Planet’s new-look Country Guides are: Bali & Lombok, Bhutan, Canada, Croatia, England, France; Los Angeles, San Diego & Southern California; New England, Portugal, Scotland, Spain, Taiwan, Tibet and Turkey. A further 96 titles will be released in the new format over the next 12 months.
The new Country Guides are part of Lonely Planet’s evolving print portfolio of guides for every type of trip and traveller. These also include the Discover series (full-colour highlights-based guides), Multi-Country & Region Guides (focusing on a specific region or a few select countries), Shoestring Guides (comprehensive guides with budget recommendations), City Guides (for extended time in one city) and Encounter Guides (short city breaks).
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