Lonely Planet Sets Android App Prices at 99c for Christmas

Lonely Planet today announced that it is making its 25 ‘augmented reality’ Compass City Guide Android apps affordable for even more travellers this holiday season, by lowering the price of each app from US$4.99 to just US$0.99c until 25 December 2010.

“With so many people gearing up to travel for Christmas, we were keen to make it a bit easier for them to experience the benefits of these augmented reality guides,” said Shawn Low, Lonely Planet’s Asia-Pacific Travel Editor.  “That’s why we’re slashing the price for this week.”

Twenty-five Lonely Planet Compass Guides are currently available for Android users: Amsterdam, Bangkok, Barcelona, Beijing, Boston, Chicago, Hong Kong, Istanbul, Las Vegas, London, Los Angeles, Miami, New Orleans, New York City, Paris, Prague, Rome, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, Vancouver, and Washington DC.

Key features of the Compass Guides include GPS-enabled maps and location-based information for hundreds of points-of-interest for every city. By simply looking through the phone’s camera, users can see the best nearby sights, restaurants, bars and accommodation.  The guides also enable travellers to use all content offline (with the exception of the maps), meaning no roaming fees.

Lonely Planet’s Compass Guides are available for US$0.99c until 25 December 2010 from the Android Market (available on all Android powered phones) and will work on all major Android phones back to the very first model, the G1.

Contact:

Adam Bennett

Media & Communications Manager (Asia-Pacific)

Lonely Planet

tel. +61 (0) 3 8379 8000