May News and Releases
- 6 May 2010
May News and Releases
>> Discover New Guides
Lonely Planet is delighted to announce the launch of a brand new full-colour country guidebook series this month. Developed after extensive research with travellers seeking inspiring, highlights-based travel guides, Discover is set to introduce Lonely Planet to new audiences. The series is aimed at travellers who are keen to focus their experience on the iconic attractions, sights and experiences in a destination. The launch titles for the Discover series are: Australia, France, Great Britain, Ireland, Italy, Japan, Spain, Thailand and Europe. Take a guided tour of Discover Italy with Lonely Planet Co-founder Tony Wheeler online at www.lonelyplanet.com/discover.
Lonely Planet has a variety of guides to suit every type of traveller; to find out what type of traveller you are visit www.lonelyplanet.com/companion and receive 20% off your ideal Lonely Planet guide.
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>>iPhone City Guides reach 3 million downloads
In April Lonely Planet saw more than 3 million downloads of its iPhone city guides, making them the top free travel applications in the iTunes App Store. To help travellers who were stranded due to the chaos caused by Iceland’s Eyjafjallajokull volcano, Lonely Planet made 13 of its European iPhone city guides available free of charge for four days. Tom Hall, Lonely Planet Travel Editor, said, “The rate at which the iPhone cityguides have been downloaded has been phenomenal.”
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>>Your vote counts!
There’s more than one ballot that matters this month as voting has started for The Lonely Planet Awards. Travellers can go online to choose their top picks, such as Greatest Sporting Experience; from a variety of nominees chosen by Lonely Planet experts, www.lonelyplanet.com/awards.
>>Lonely Planet wins two Webby Awards
Lonely Planet has won two People’s Voice Webby awards; which recognise internet excellence. lonelyplanet.com has won the People’s Voice travel award for the second year running and has also won the People’s Voice award for mobile and experience marketing for its developments on Microsoft Surface. See below for links.
We can provide gratis copies of Lonely Planet titles for review or recommendation
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>>Travel Advice from our resident expert
Lonely Planet Travel Editor Tom Hall has been busy giving advice to travellers who were stranded following the travel chaos caused by Eyjafjallajokull. Tom made appearances on BBC World Service, Radio 5 Live and BBC Scotland. Tom is available to offer expert travel advice regarding a host of queries and can provide print and broadcast contributions.
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Czech and Slovak Republics 6th edition £15.99
Egypt 10th edition £16.99
Iceland 7th edition £14.99
Mozambique 3rd edition £14.99
Romania 5th edition £13.99
Slovenia 6th edition £14.99
Discover France 1st edition £16.99
Discover Australia 1st edition £17.99
Discover Japan 1st edition £17.99
Discover Thailand 1st edition £16.99
Discover Great Britain 1st edition £16.99
Discover Italy 1st edition £15.99
Discover Ireland 1st edition £15.99
Discover Spain 1st edition £15.99
Discover Europe 1st edition £15.99
>>Lonely Planet Magazine: May issue
>> On the Road – A new section in the magazine bringing the latest news from Lonely Planet’s network of travel experts around the globe. This month: New York and Paris plus BBC Two’s Jimmy Doherty on the Natural History Museum (page 23)
>> Where is the most beautiful place on earth? – And what makes a place beautiful? We start the debate with a focus on Florence (p64), Jordan and Syria (p78) and Scotland’s Western Isles (p94).
>> The Perfect Trip: Argentina & Chile – Start your trip in Buenos Aires, the cultural capital of South America, then choose from Argentina’s cattle country, vineyards, jungle and glaciers, before finishing at the howling ends of the earth, over the border in Chile (page 46)
>> Mini Guides – Free cut-out and keep guides to Anglesey and the North Coast of Wales; East Sussex; Orkney Islands; Birmingham; County Down and South Cornwall (page 131)
The Lonely Planet Magazine team is available now to discuss the May issue.
For further information or to book an interview contact:
Gemma Diaper, BBC Magazines Press Office on 020 8433 2208
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