Lonely Planet’s News & Travel Trends April 2010

  • 15 April 2010
  • USA

Lonely Planet and iPad
Inspired by the bestselling Lonely Planet book called 1000 Ultimate Experiences, Lonely Planet launched an iPad app of the same name with the release of the iPad. The New York Times calls it ‘a graphically rich look at a wide variety of trips’ and USA TODAY says ‘the visual wow factor is notable.’

The app re-imagines the book reading experience as a deck of 1000 cards which users can swipe, flick and thumb their way through, bringing together the top 1000 ideas, places and activities to entertain and inspire that next trip. Additionally the 1000 Ultimate Experiences app will allow iPad users to experience Lonely Planet’s top 1000 recommended experiences through beautiful images, captivating video and insights from its leading travel authors.

‘The iPad is a ground breaking device that gives us the flexibility to publish content in extraordinary ways we would never have thought possible a year ago,’ said Matt Goldberg, Lonely Planet CEO. ‘We are delighted to offer an exciting new product for the launch of iPad and are experimenting restlessly with new technologies and platforms as we build on our strategy to become the world’s leading travel media and services provider.’

The 1000 Ultimate Experiences app for iPad is available for $9.99 from the App Store on iPad or at www.itunes.com/appstore/.

Notes to editors — We have a limited number of 1000 Ultimate Experiences applications for review available to US based journalists who have iPads.

Additional information and screenshots available for download at http://lonelyplanet.com/iPad.

Happy National Parks Week!
We’re huge lovers of the national parks so we are totally excited that the National Park Service has waived fees April 17-25 in honor of National Parks Week. Yosemite is just a mere 3-4 hours from Lonely Planet offices so that is usually the long-weekend-of-choice for staff based in our US office. Spring is the perfect time to visit the parks — whether it is for the waterfalls of Yosemite, the wildflowers of Glacier or the baby animals in Yellowstone.

Our inspirational series of National Park guides feature in-depth research and advice on the best sights, hikes and camping grounds. Perfect for everyone, from the road-tripping family to the serious outdoors enthusiast, our National Parks series is a beautiful addition to any visit.

Our titles include: Banff, Jasper & Glacier, Grand Canyon, Yellowstone & Grand Teton and Yosemite, Sequoia & Kings Canyon.

Discover Goes Online!
Check out our Discover series site with entertaining videos, free downloadable itineraries, top 3 trip experiences, and inspiring image galleries. Highlighting the best a country has to offer, while still providing the authentic and memorable experiences travelers expect from Lonely Planet, visitors can explore individual pages for each of the Discover destinations: Australia, France, Great Britain, Ireland, Italy, Japan, Spain and Thailand.

Our New iGoogle Themes
Lonely Planet is one of five partners chosen for Google’s new World Travel & Destinations iGoogle Themes, which launched in 16 countries around the world. The new themes feature eight Discover series destinations to personalize your iGoogle homepage and inspire that next trip. Click here for more info.

Announcing New US Online Business Development Manager
Laura Szkrybalo has been tapped as Lonely Planet’s US Online Business Development Director. Based out of Lonely Planet’s Oakland office Szkrybalo will be responsible for developing syndication partnerships in the US market, identifying technology partnerships that advance Lonely Planet product development, overseeing Lonely Planet’s Online shop for the region, and functioning as a central point for LP digital strategy in the US office. For more info, click here.

Coastal California
Experience the best of Coastal California with Lonely Planet. Our third edition takes you along every cliff-hugging curve of this stunning shoreline, with stops in hippie hamlets, redwood groves, fishing villages, state parks, wine countries, sun-soaked beaches and dazzling cities that makes the California coast like no other.

About the Book:
Coastal California, 3rd edition
ISBN: 978 1 74179 179 2
288pp, 16pp full color, 63 maps
$19.99; April 2010

April New Titles and Updated Editions
Below are the recent new releases from Lonely Planet. If you’d like review copies of any of the books or to interview any of the authors for an upcoming article or feature story, please contact PressUSA@Lonelyplanet.com.

Coastal California
Hiking in Ireland
Hiking in Italy
Hiking in Spain
Malta & Gozo
Washington DC

Conventional Wisdom

Robert Reid

Tom Hall

Vivek Wagle

Destination of the month

Missed the cherry blossoms in Washington DC and San Francisco? Then think Brooklyn, baby. Brooklyn’s cherry blossom festival is May 1st-2nd. Complete with samurai fights and revelers dressed in anime outfits, there are over 60 events and performances in Sakura Matsuri 2010 at the Brooklyn Botanical Garden.

Seville, Spain. The crowds, chaos and crazy costumes of Semana Santa may be gone, but the hedonistic Feria de Abril (Seville Spring Fair, 20-25 April) is just about to kick into life. The main action starts late and carries on way past dawn, with crowds flocking to big tents owned by families, businesses or clubs in the city. Try to score an invite to one of these, but be warned: no sleep, just tapas and Jerez sherry all night long.

Japan. The blaze of pink and white sakura (cherry blossoms) that sweeps the country rivals fall foliage in the American Northeast.

Tip of the month

New York City’s newest museum, at the African Burial Ground National Monument in Lower Manhattan, is a must-see for understanding the role slavery played in building the city. This video offers an inside look.

The British Airways cabin crew strike will hopefully be resolved by the time you get this, but other European airlines are planning industrial action this summer. Make sure you get a seat: check if your flight’s running, and check-in online to make sure someone bumped off another flight doesn’t grab your seat.

Get the scoop from the Thorn Tree on how to avoid altitude sickness if you’re planning some spring climbing.

Traveler of the month

Mark Twain’s ghost (and the ghost’s moustache). He died 100 years ago on April 21. The Missouri-born writer first showed Americans how to travel — with a healthy curiosity, a sense for fun and a bit of a smirk

Anyone making the trip to Iceland’s westfjords region for Aldrei fór ég suður’. ‘I never went south’ is Europe’s buzz music festival. It’s free, some gigs take place in a swimming pool (with you in the water) and no band gets to play for more than twenty minutes.

Bob K, who sent photos of his 1967 continent-travelling backpack to Lonely Planet.

For more information, to request review copies or interviews with our authors/editors, please contact PressUSA@Lonelyplanet.com.