Lonely Planet’s first ever Awards

  • 15 April 2010
  • UK

Lonely Planet is delighted to announce the launch of its first ever travel themed awards. Created in association with specialist tour operator Explore, the Lonely Planet Awards are set to discover the great British public’s top trip experiences.

Lonely Planet Travel Editor Tom Hall explains: “The awards cover all the elements which make a trip truly unique, from food and culture, to journeys and activities and even who you travel with.”

Each question comes with a shortlist drawn up by a panel of Lonely Planet experts including Co-founder Tony Wheeler, Travel Editor Tom Hall and Lonely Planet Magazine Editor Peter Grunert.

Peter Grunert said: “Rather than the usual list of favourite hotels, spas and airlines, we want to get ‘under the skin of’ what inspires people to travel, from their favourite cultural experiences to their greatest wildlife encounters and historical experiences.”

Travel lovers can vote for their favourite experiences from the 15th April at lonelyplanet.com/awards.

Everyone taking part in the voting can claim a 30% discount from the Lonely Planet online shop and could have the chance to win a once-in-a-lifetime ‘Lost Cities of Angkor’ adventure trip to Cambodia and Thailand, courtesy of Explore, specialists in creating unique travel experiences.

The voting site remains open until 31 May 2010 and the results will be published online and in Lonely Planet Magazine from 19 August 2010.

ENDS

For further information please contact

Lonely Planet Press office:

Heather Carswell on 020 7106 2151 or heather.carswell@lonelyplanet.co.uk

Lonely Planet Magazine:

Neelam Rhodes on 0208 433 2675 or neelam.rhodes@bbc.com

About Lonely Planet

Lonely Planet is the leading global travel information company. It is renowned for its first-hand approach, up-to-date maps and commitment to providing the best information for travellers. Lonely Planet covers the must-see spots, but also encourages travellers to get off the beaten track and understand more of the nature, culture and environment in each destination.  Lonely Planet currently has more than 360 writers, researchers and photographers and produces around 500 trustworthy and inspiring books, innovative downloadable digital guides, an award-winning website, wireless applications and cutting-edge television programmes. Lonely Planet was founded after Tony and Maureen Wheeler left London and hit the road in search of adventure in 1972. They travelled overland across Asia and landed in Australia where, due to incessant questions from would-be travellers, they compiled their journey notes and stapled together their first travel guide, Across Asia on the Cheap. Lonelyplanet.com

Lonely Planet Magazine

Lonely Planet Magazine launched in the UK in November 2008 and recorded an audited circulation of 45,052 in Jul-Dec 2009. The title combines the BBC’s expertise in quality programming on travel and world cultures with Lonely Planet’s reputation as a leading global travel brand. The magazine was recently named Travel Magazine of the Year in the 2009 Travel Press Awards.

About Explore

Explore is Europe’s leading adventure travel specialist offering a huge and unrivalled choice of nearly 500 exciting and diverse itineraries in more than 120 countries – in both small-group and Tailormade formats. The ethos of the company is to take travellers away from tourist paths into areas little explored or visited and interact with local people and cultures in an authentic, responsible way and to reward customers with lifetime memories and experiences. Winners of two major awards (the Responsible Tourism Awards and the Green Business Awards) Explore’s commitment to travelling responsibly is paramount and has been from day one 29 years ago – it could even be said that Explore invented Responsible Tourism.