OAKLAND, CA (January 2004) – Beginning this month, all newly released Lonely Planet guidebooks will have a fresh look and feel. Starting with revamped covers outside, the inside will feature new writers, more comprehensive and relevant content and an updated structure and design throughout Lonely Planet’s Country, Regional, City, Best Of and Shoestring series.
In its 30 year history, Lonely Planet has published more than 1500 different titles and editions, with four books – Australia, India, New Zealand and Thailand – reaching over a million copies each. To date, there are more than 50 million copies of Lonely Planet titles in print worldwide.
“Even when you’re the market leader – not just in Australia, but in the UK and Europe and, amongst independent travelers, increasingly in the US – you have a duty to make your products as good as they can be,” said Simon Westcott, Lonely Planet’s publisher. “We knew there were ways we could improve our guidebooks; travelers tell us and we can see it ourselves, because all of us at Lonely Planet are passionate about travel and how to get the very most out of a trip. We tested it too, undertaking the largest ever research project in Lonely Planet’s 30 year history. We listened, we thought and we acted.”
Changes to watch for in 2004:
More opinion, more style, more information, more passion
All new cross-referenced grid maps – easily the most user-friendly maps ever produced
Great new planning, highlights and itineraries front sections
Comprehensive new practical directory at the back of the book with expanded index
Contemporary, compelling covers with a fresh internal design
Different guides for different travelers: each title researched and written to suit the destination and style of travel
Titles to watch for include:
Country – Australia, Cuba, Greece, Guatemala, Ireland, Italy, The Netherlands, Peru, Scotland, USA
Regional – Austin , San Antonio & the Hill Country, Coastal California, Greek Islands, Orlando & Central Florida, Santa Fe & Taos, Savannah, Charleston & the Carolina Coast, Thailand’s Islands & Beaches, Tuscany & Umbria
City – Amsterdam, Chicago, Dublin, Florence, Hong Kong & Macau, London, Rome, San Francisco, Shanghai, Sydney, Venice
Best of – Athens, Beijing, Brussels, Prague
Shoestring – Central America, Africa, South America, Southeast Asia
Lonely Planet inspires travelers to venture farther and wider. To get under the surface of a place. To connect with people. To explore, dream and discover. To love travel.