Lonely Planet: connecting more travellers and winning more awards

Lonely Planet, the Australian-owned travel information provider has again been awarded for its digital products and its multi-award winning website www.lonelyplanet.com.

On 12 November 2003, Lonely Planet’s website received the Silver Award in the Internet Publication / Web site category of the 2003 Society of American Travel Writers (SATW) Lowell Thomas Travel Journalism Awards.

According to the judging committee, “Lonely Planet is the site of choice for those unclear of where to go and what to do in the world. The depth of its research is staggering, and its links are easily navigable and logically presented. Forums, frequent updates, and lots of other bonus material make this site a destination for the traveler who likes to research the journey as much as they like the journey itself.”

The competition recognizes and rewards outstanding travel journalism in the categories of newspapers, magazines, books, Internet media and individual articles. There were more than 1,100 entries in this year’s competition for the most prestigious awards in the field.

“We’re thrilled and honored to receive this award,” said Tamar Lowell, global online products manager.

“Lonely Planet is committed to creating the best online experience. Our mission is to deliver useful and inspiring content created by our authors and our extensive community of travelers.”

Days later, on 20 November 2003 , Lonely Planet scooped another award, winning first prize in the Entertainment, Media and Gaming category of the 2003 Macromedia MAX Awards for its “Weekend in Europe” travel planner. Originally developed by Lonely Planet for Sony Europe, the ‘mini-cd’ travel guide contains details of over 20 European cities in six different languages.

According to J.B. Little of the Macromedia MAX Awards, “the LP application provides a smooth, sleek Macromedia Flash interface that allows travellers to dynamically browse hundreds of top Lonely Planet travel recommendations, to build a completely customized travel itinerary, and then to print it out for immediate use. Lonely Planet has done a fantastic job showcasing the features of Flash and ActionScript in an easy to use and elegantly designed front end.”

“This is a tremendous validation of Lonely Planet’s core vision,” said Scott McNeely, global publisher of digital products. “For 30 years Lonely Planet has been in the business of creating opinionated, compelling content for destinations spanning the globe. Regardless of the format, whether in a guidebook or on the web or via a digital product, our goal remains the same: to connect travelers with the world around them.”

The Awards:

The Lowell Thomas Award

The awards are named for the late Lowell Thomas, acclaimed broadcast journalist, prolific author and modern-day world explorer who achieved numerous “firsts” during five decades in travel journalism. For more information about SATW and Lonely Planet, go to www.sate.org and www.lonelyplanet.com.

The Macromedia MAX Award

Recognizes innovative digital experiences delivered by Macromedia developers. To see detailed information on the category winners and finalists, visitwww.macromedia.com/go/maxawards.