Lonely Planet wins award for digital products

On 20 November 2003 , Lonely Planet  won first prize in the Entertainment, Media and Gaming category of the 2003 Macromedia MAX Awards for its “Weekend in Europe” travel planner.  Originally developed by Lonely Planet for Sony Europe, the ‘mini-cd’ travel guide contains details of over 20 European cities in six different languages.

The judges of the Macromedia MAX Awards commented, “the LP application provides a smooth, sleek Flash interface that allows travellers to dynamically browse hundreds of top Lonely Planet travel recommendations, to build a completely customized travel itinerary, and then to print it out for immediate use. Lonely Planet has done a fantastic job showcasing the features of Flash and Action Scripting in an easy to use and elegantly designed front end.”

“This is a tremendous validation of Lonely Planet’s core vision,” said Scott McNeely, global publisher of digital products. “For 30 years Lonely Planet has been in the business of creating opinionated, compelling content for destinations spanning the globe. Regardless of the format, whether in a guidebook or on the web or via a digital product, our goal remains the same: to connect travelers with the world around them.”

The Macromedia MAX Award

Recognizes innovative digital experiences delivered by Macromedia developers. To see detailed information on the category winners and finalists, visit www.macromedia.com/go/maxawards.