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Introducing Oman

In Muscat's Grand Mosque, there is a beautiful hand-loomed carpet; it was once the world's largest rug until Abu Dhabi's Grand Mosque, in the United Arab Emirates, pinched the record. This is poignant because Oman doesn't boast many 'firsts' or 'biggests' in a region obsessed by vanity. What it does boast, with its rich heritage and embracing society, is a strong sense of identity, a pride in an ancient, frankincense-trading past and confidence in a highly educated future.

For visitors, this offers a rare chance to engage with the Arab world without the distorting lens of excessive wealth. Oman's low-rise towns retain their traditional charms and Bedouin values remain at the heart of an Omani welcome. With an abundance of natural beauty, from spectacular mountains, wind-blown deserts and a pristine coastline, Oman is the obvious choice for those seeking out the modern face of Arabia while wanting still to sense its ancient soul.