Shopping in East Cape
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The best bookshop in Gisborne (and probably the whole East Coast), established in 1905.
The progressive East Cape Manuka Company sells soaps, oils, creams and honey made from potent East Cape manuka. It's a good stop for coffee.
Just off the main street, Tolaga Bay Cashmere Company inhabits the art-deco former council building. You can watch the knitters at work and then purchase one of their delicate handiworks; the seconds are sold at a discount.