Must-see shopping in Morocco

  • Max & Jan

    Mouassine & Central Souqs

    Brace yourself for the future of Marrakesh: Belgian-Swiss design duo Jan Pauwels and Maximilian Scharl have taken over multiple premises to create this…

  • Mustapha Blaoui

    Marrakesh

    Treasure hunters rejoice: this is a one-stop shop for all things artisanal. Moroccan lanterns drip from the ceilings of this grand emporium that features…

  • Boutique Majid

    Tangier

    You can get lost for hours in this exotic antique shop, but the real gem is Majid himself. Straight out of central casting (including his red fez), Majid…

  • Las Chicas

    Tangier

    Just outside the kasbah, this is an eclectic mishmash of a shop, stocking art pieces, homewares, cosmetics and some exquisite designer clothes. It also…

  • L’Art du Bain Savonnerie Artisanale

    Mouassine & Central Souqs

    Art du Bain's biodegradable, pure olive oil soaps carry the scent of Marrakesh in them: honey, orange blossom, jasmine, eucalyptus – there's even a…

  • Anamil

    Kâat Ben Nahid & Bab Debbagh

    If you're looking for a unique Moroccan woollen rug or high-quality local souvenirs, Abdess Anamil can help. His small shop is crammed with beautiful…

  • Souq Cherifia

    Mouassine & Central Souqs

    Short-circuit souq fatigue and head straight for this converted funduq (inn once used by caravans) where younger local designers congregate on the 1st…

  • Sidi Ghanem

    Gueliz & Ville Nouvelle

    Modern Moroccan design fanatics head 4km out of the central city to the industrial district of Sidi Ghanem to scour local designer factory outlets and…

  • Sissi Morocco

    Mouassine & Central Souqs

    This memorable Marrakesh brand has taken old sepia photos of Amazigh tribal women and incorporated them into hand-embroidered and printed bolster cushions…

  • Naturom

    Marrakesh

    Naturom's neatly packaged and keenly priced argan, verbena and orange-blossom beauty products are all 100% certified organic, using pure essences and…

  • Galerie Jama

    Essaouira

    If you don't know your Beni Ourain from your boucharouite (rag rug made from recycled cloth), this is the place to come. The extremely knowledgeable…

  • 33 Rue Majorelle

    Gueliz & Ville Nouvelle

    More than 60 designers, mostly from Morocco, are represented in this two-floor emporium, and co-owner Yehia Abdelnour dedicates much of his time to…

  • Al Nour

    Mouassine & Central Souqs

    This smart cooperative run by local women with disabilities is where you can find fabulous neutral household linens, embroidered garments and top-quality…

  • Elizir Gallery

    Essaouira

    Vintage lovers could happily while away a few hours here. Friendly owner Abdellatif has amassed a treasure trove of fabulous finds – perhaps a Vernor…

  • Poterie Serghini

    Safi

    Safi's famed ceramics are showcased in this huge shop and gallery near Bab Chaaba. English-speaking owner Mehdi Serghini is in the seventh generation of a…

  • Histoire des Filles

    Essaouira

    Essaouira’s first concept store – curated by Parisian Christelle Pailly – stocks a superstylish mix of Moroccan and Moroccan-based designers for women,…

  • La Poterie Chez La Famille Kabor

    Skoura

    Down the hill, 1km from Chez Talout, three generations of the same family handcraft earthen bread ovens and elegant urns, along with easier-to-transport…

  • Souq Al Had

    Agadir

    A massive, rambling jumble of over 6,000 stalls with all the atmosphere you'd want from the largest souq in the region. On offer are spices, pottery,…

  • Souq Arabe

    Taroudant

    The main souq, also known as the grand souq, has wonderful antique leather goods, textiles and jewellery shops hidden in the quiet streets. It's slightly…

  • Lalla

    Gueliz & Ville Nouvelle

    Find Laetitia Trouillet's stylish handcrafted bags at her smart boutique in Gueliz. She works with Moroccan artisans to produce these elegant accessories…

  • Kaftan Queen

    Marrakesh

    Kaftan Queen is light and airy with a changing room fit for royalty, with Syrian mirrors and elegant chandeliers. Everything is reasonably priced, from…

  • Some Slow Concept Store

    Gueliz & Ville Nouvelle

    In a spacious 1936 villa, the Some Slow Concept Store blends the artisanal heritage of Marrakesh with modern-day tastes and trends. Six cosy rooms spread…

  • Atelier 44

    Gueliz & Ville Nouvelle

    Locals from Casablanca and Rabat make the trek to Marrakesh to shop at Atelier 44's collection of fine contemporary Moroccan designers who are keen to…

  • Librairie des Colonnes

    Tangier

    A famous landmark with wonderful architecture, this Tangier bookshop has a decent English section and carries classics from the city's literary past…

  • Les Insolites

    Tangier

    This cute bilingual bookstore and photography gallery is a modern reminder of the city's remarkable literary history. Books are curated by the staff, who…

  • Jad

    Marrakesh

    Want to take home the zen aroma of Marrakesh's riads and spas? Jad has captured evocative local scents such as orange blossom, fig, black and green tea,…

  • Sissi Morocco

    Gueliz & Ville Nouvelle

    The enviable apartment-style showroom creates the perfect ambience for shopping for homewares and textiles. Sissi is known for its bolsters featuring…

  • La Botica de la Abuela Aladdin

    Chefchaouen

    Welcome to Chefchaouen's store of witchcraft and wizardry, where natural soaps and spices dangle from the ceiling like potions and elixirs at Hogwarts…

  • ALC/ALIF Bookstore

    Ville Nouvelle

    On the pleasant little campus of the American Language Center you'll find likely the best English-language bookshop in Morocco, with a huge selection of…

  • Koulchi Concept Store

    Essaouira

    Topped by a roof-terrace café, this tall medina riad is filled with covetable Moroccan design: bags, blankets, carpets, ceramics and more.

  • Galerie d'Art Damgaard

    Essaouira

    Danish art collector Frederic Damgaard first visited Essaouira in the 1960s and stayed. He was one of the first people to bring the artistic work of Swiri…

  • Boutique Terrae

    Chefchaouen

    The tiny boutique below Dar Terrae stands out from the rest of Chefchaouen's bazaar-style shops, offering unique bags, charming bracelets, cute notebooks…

  • Coin Berbère

    Medina

    At the corner with Derb El Horra look for this trio of long-established, well-respected shops, all owned by the same family. Together, they stock…

  • Berber Carpets

    Todra Gorge

    This cooperative in the Auberge Royal Palmas sells a range of handmade carpets, from simple kilims to more elaborate pieces that took many months to…

  • Souq Haddadine

    Mouassine & Central Souqs

    The blacksmith's souq is full of busy workshops where the sound of the metalworkers' hammers provides a staccato background beat. If you've been tempted…

  • Ensemble Artisanat

    Chefchaouen

    This place houses some of Chefchaouen's best artisans, selected by their peers. Poke your head into each room around the central courtyard to watch the…

  • Shtatto

    Mouassine & Central Souqs

    Shtatto groups some of the trendiest contemporary brands in Marrakesh in one spot: Hassan Hajjaj’s iconic pop art photography and accessories, stylist…

  • The Moroccans

    Gueliz & Ville Nouvelle

    This luxury cosmetics shop is a favourite with well-heeled Moroccans for its top-quality beauty products. It's the go-to spot for pure argan that's not…

  • V. Barkowski

    Marrakesh

    Belgian designer Valerie Barkowski is passionate about handcrafted work and artisanal traditions, and this monochrome-toned store perfectly complements…

  • Sarah Maj

    Gueliz & Ville Nouvelle

    Browse through Sarah Maj’s quirky collection of coats, shirts, bags and dresses alongside a symphony of quality Moroccan and Italian items at this small…

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