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Introducing Playas de Rosarito

Once a deserted, sandy beach and then a Hollywood film location, Playas de Rosarito is finally coming into its own. Developments and condos are everywhere, but despite the construction clamor, Rosarito is a quieter place to party and is an easy day trip (or overnight trip) from Tijuana or San Diego. Hotel Rosarito (now the landmark Rosarito Beach Hotel) and its long, sandy beach pioneered local tourism in the late 1920s. Fox Studios Baja, built in 1996 for the filming of Titanic, has since served as a primary filming location for Pearl Harbor, James Bond: Tomorrow Never Dies and, among other films and commericals, the greatly esteemed Jackass.

Despite the studio’s influence, in many ways Playas de Rosarito remains a one-horse, one-street town, quiet except for during spring break. The amphitheater at the beachfront Parque Municipal Abelardo L Rodríguez contains Juan Zuñiga Padilla’s impressive 1987 mural Tierra y Libertad (Land and Liberty).

Blvd Juárez, Rosarito’s only major street (and part of the Transpeninsular) has many restaurants, clubs and hotels where the prices balloon to the outrageous during spring break.