Jūrmala has a wide selection of lodging options – very few of them offer good value. In fact, if penny-pinching’s your game, do a day trip to Jūrmala and sleep in Rīga. The tourist office can assist with booking accommodation in your price bracket. It also keeps a list of locals that rent out private rooms when everything is booked. Summertime prices are the highest; room rates fall dramatically during the low-season months.