Advertising Museum Tokyo

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  • Address
    B1F, 1-8-2 Higashi Shimbashi, Minato-ku
  • Phone
    6218 2500
  • Website
  • Transport
    underground rail: Ginza, Toei Asakusa or JR Yamanote Line to Shimbashi (Shiodome Shio-site exit or exit A3)

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Lonely Planet review

Dentsu, Japan's largest advertising agency, operates this rather extensive museum of Japanese ads in the basement of the Caretta building. The collection covers wood-block printed handbills from the Edo period, through sumptuous Art Nouveau and Art Deco Meiji and Taisho era works, to the best of today. There's not a lot of English signage, but the strong graphics of many of the ads stand in good stead. You can watch award-winning TV commercials from around the world in a video room.