Sofmap

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  • Address
    1-10-8 Soto-Kanda, Chiyoda-ku
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  • Phone
    3253 9255
  • Transport
    train: JR Sōbu & Yamanote lines to Akihabara (Electric Town exit)

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Lonely Planet review

Crafty marketing, ruthless discounting and a staff of tech geeks have helped Sofmap sprout more than a dozen branches within Akihabara alone. This company rules the cut-price computer world with a silicon fist. Each shop specialises in new and used Macs, PCs and other cybergoodies; this one's the duty-free branch.