The town's most popular bar with foreigners is surprisingly cool, with excellent music and generous drink specials. It's also one of the...
Goshiki Sōmen Morikawa
Next to the central post office is this elegant Matsuyama institution, which specialises in goshiki sōmen (thin noodles in five...
Cafe BC information
Lonely Planet review
The best coffee in Matsuyama. The lady of the house also makes killer sandwiches (sandwich lunch sets cost ¥630 to ¥730).