Negril stretches along more than 16km of shoreline, and it can be a withering walk. At some stage you’ll most likely need transportation. Upscale resorts at the north end of Long Bay have shuttles to the village, and several hotels on the West End run shuttles to the beach.
There’s no scheduled bus service between the airstrip and hotels. A taxi costs about US$15 for a journey between the airport and Negril Village or to any point in between.
Minibuses and route taxis cruise Norman Manley Blvd and West End Rd. You can flag them down anywhere. The fare between any two points should never be more than US$1 to US$2.
Local car-rental companies include Jus Jeep (957-0094; West End Rd) and Vernon’s Car Rentals (Plaza de Negril; 957-4522; Norman Manley Blvd; 957-4354).
More than a dozen places along Norman Manley Blvd and West End Rd rent motorcycles (US$40 to US$50 per day), scooters (US$25 to US$35) and bicycles (US$10). For bicycle rentals, try Wright’s Bike Rental (957-4908; Norman Manley Blvd) or Negril Yacht Club (957-9224; West End Rd). The latter also offers scooter rentals, as does Dependable Bike Rental (Vernon’s Car Rentals, Norman Manley Blvd; 957-4354).
Tourist taxis display a red license plate. Fares are regulated by the government (about US$2 per 3km) but few drivers use meters. Negotiate your fare before stepping into the cab. Your hotel will call a cab for you, or you can order taxis from JUTA (957-9197). There are taxi stands at the Negril Crafts Market and in front of Coral Seas Plaza.