In little Torgiano, a 25-minute bus ride from Perugia, olive oil is treated with a reverence usually reserved for wine, and wine with a devotion bordering on the sacred. It's home to the most important wine museum in Europe, the Museo del Vino, housed in a 20-room former palace, which traces the history of the region's wine production through displays of utensils, graphic art, wine containers and production techniques.
You'll also find the Museo dell'Olivo e dell'Olio, which documents the use of olives and how they relate to the economy, the landscape and the general culture of the region.
Despite its small size, there's a distinct air of sleepy self-importance about Torgiano, born in part of its status as a 'company' town. The Lungarottis, who operate most of the wineries around here, are the closest thing Umbria has to a ruling noble family these days.