Shopping sights in Rome
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A
Via Vittorio Veneto
Curving up from Piazza Barberini to Villa Borghese, Via Vittorio Veneto is the spiritual home of la dolce vita. The atmosphere of Fellini’s Rome has long gone, and the street today, while still impressive, is largely given over to tourism. Luxury hotels occupy many of the towering streetside palazzi while waistcoated waiters stand on the tree-lined pavement, tempting passers-by into their overpriced restaurants. The huge building on the right as you walk up is the US embassy.
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B
Via del Governo Vecchio
Striking off west from Piazza Pasquino, Via del Governo Vecchio is a lively, atmospheric street full of bohemian boutiques, cheerful eateries and vintage clothes shops. The road, once part of the papal thoroughfare from Palazzo Laterano in San Giovanni to St Peter’s Basilica, acquired its name in 1755 when the papal government relocated from Palazzo Nardini at No 39 to Palazzo Madama on the other side of Piazza Navona. Bramante is thought to have lived at No 123.
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C
Via dei Coronari
Named after the coronari (rosary-bead sellers) who used to work here, this elegant pedestrian street is famous for its antique shops. A lovely, quiet place for a stroll, it follows the course of the ancient Roman road that connected Piazza Colonna with the River Tiber and was once a popular thoroughfare for pilgrims.
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D
Via dei Condotti
A mecca for high-rolling shoppers, this is Rome’s smartest shopping strip. At the eastern end, near Piazza di Spagna, Caffè Greco was a favourite meeting point of 18th- and 19th-century writers.
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