Designer shopping in Rome
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A
Baullà
Baullà sells classic women's clothes and some accessories - all understated, informal chic of exceptional quality. Expect beautiful knitwear, linen jackets, jewel-bright chenille scarves and a selection of original bags and shoes.
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B
Luisella Mariotti
With semiprecious stones, crystals, glass and nickel-free metals, Luisella Mariotti creates spidery, out-of-this-world jewellery. Original pieces at reasonable prices abound in her backstreet shop.
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C
Nuyorica
Worship at this shrine to contemporary chic, with its Balenciaga, Marc Jacobs and Chloë clothes, shoes and handbags. It namechecks all the hippest mainstream designers and is worth a browse to sigh over, if not to buy. Nuyorica Roots (06 997 00 829; Via del Pellegrino 15) is around the corner, with a fine array of 'it' bags and too-hip-to-smile sales assistants.
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D
Joseph Debach
Here you'll find shoes with teeth and tongues, covered in cartoon collage, or with abacus and wheel heels. Created by Libyan designer Joseph DeBach, they're not necessarily that wearable, but they are works of art. They would look great on the mantelpiece: file under weird and wonderful.
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E
Diesel
Diesel, purveyor of low-slung jeans and inventive, clubby clothes, is an Italian brand, and its Roman flagship store has a good selection of what makes the self-consciously hip hordes keep coming back. There are branches at Via del Babuino 94 (06 693 80 053) and Via Cola di Rienzo 245.
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F
Max & Co
Maxmara is a very Italian label, suffused with classic, understated, elegant style, ideal for creating the bella figura: colours are neutral and simple, cuts elegant, and fabrics luxurious. The Max & Co branch offers a younger, funkier range at not-so-designer prices.
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G
Josephine De Huertas & Co
For strappy heels and wow-factor floaty dresses, try this elegant boutique. It stocks Italian designers, including Missoni and Alberta Ferretti, and international designers from Paul & Joe to Anya Hindmarch. There's another store around the corner at Via di Parione 19.
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H
Sisters
Interior-design emporium Sisters is as much a gallery as a shop, with marble busts juxtaposed against black-and-white chess-patterned sofas. Think Andy Warhol meets Gian Lorenzo Bernini and you'll get the picture. And the price.
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I
Emporio Armani
Roll up for Giorgio Armani's range of ready-to-wear suits and separates for men and women. Armani Jeans, diagonally across the road at No 70a, carries the Armani jeans and sportswear collection.
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