Clothing shopping in Milan
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Serravalle Scrivia
Serravalle Scrivia is around 80km south of Milan on the way to Genoa. This Ligurian version of an outdoor SoCal-style mall, has faux two-storied streets and over 180 shops, including Frette, Dolce & Gabbana and Petite Bateau. The same coach company that services Fox Town also does Serravalle (return €15; www.zaniviaggi.it), or catch a local Milan-Genoa train to Arquata Scrivia.
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A
Cavalli e Nastri
The Milanese took a while to take to vintage (Won’t people think I’m poor? How will anyone know what label it is?), but this gorgeously colourful shop in the heart of Brera has led the way. Stock is mostly sourced from mythical early and mid 20th-century Italian fashion houses, lovingly curated and priced accordingly (some mediocre ‘70s pieces rather cheekily so).
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The Place
The Place is halfway between Milan and Turin. Billed as a ‘luxury outlet’, the Ermenegildo Zegna group has gathered upmarket Italian brands like Gucci, La Perla and Bellora together in a ‘village’ in view of the Alps. There’s no direct public-transport link; a change of trains and a taxi from the station is required.
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B
Patrizia Pepe
Who can be bothered with all those flounces and bows on the metro? Patrizia Pepe gets what urban women really want - feminine tailoring - and makes it snappy. Her cuts are curvy and colours clever, with a certain refinement that shows who's in control here, and she's perfectly capable of pulling off cream leather knickerbockers.
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C
Pietro Brunelli Maternity Appeal
Bump movie stars right off the best-dressed list with body-skimming designs that showcase your latest creative endeavour. The aqua silk dress with tiny pleats right below the bustline would make JLo jealous, and the belly-baring olive green halter could upstage Angelina.
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Fox Town
Fox Town is 50km north of Milan in Switzerland, and has over 160 shops that run the gauntlet from Feragamo to Nike in a multilevel mall. There’s a coach service for shoppers or catch a Switzerland-bound train to Chiasso then Swiss Postbus to the mall.
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D
Luisa Beccaria
If ever you're stumped about what to wear to a wedding, here's your answer. Make an Audrey Hepburn entrance in diaphanous silk that floats right off the shoulders, custom-designed for shameless figure flattery.
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E
Ethic
Streetsmarts meet ethnic flair halfway here, with breezy bias-cut dresses in great graphic prints and funky tiered necklaces. Wear yours someplace sultry - at these prices, you can start saving for an airfare.
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F
La Perla
Naughty but nice La Perla lingerie is branching out from its signature lacy bras to bathing suits that seem to be made entirely of straps.
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Etro Outlet
The ultimate money look - silk ties, cashmere T-shirts, embellished purses and bolts of lavishly patterned fabric - at plebeian prices.
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H
Puma Outlet
Sporty style for 40% less, including yoga wear, limited-edition pieces and Ferrari bags.
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