Showroom Fratelli Alinari

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  • Address
    Largo Fratelli Alinari 15, Santa Maria Novella
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  • Phone
    055 2 39 51
  • Website

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Lonely Planet review

Head down the arcaded lane to get to the showroom of Florence's fathers of photography. The Alinari brothers got the world's first photographic store up and running in 1852. Today you can get a hold of grand coffee-table books featuring photos of 19th-century Florence and other locations around Italy. It also stocks wonderful prints. This same dynasty is behind the creation of the city's new Museo della Storia della Fotografia , and you may want to call by here after visiting the museum.