Named for the woman behind the cosmetics empire, the Helena Rubenstein Pavilion of Contemporary Art is part of the Tel Aviv Museum of Art and is used for temporary exhibits by guest artists, both Israeli and foreign. Admission is sometimes free depending on the exhibit, but a Tel Aviv Museum of Art ticket is valid for here, too. Call ahead before going, as the place is closed when exhibits are in transition.

The Pavilion is part of the large Heychal Ha'Tarbut (Halls of Culture) complex which includes the Mann Auditorium and Habima Theatre.