Guinness Storehouse

Guinness Storehouse information

Location
Dublin , Ireland
Address
St James's Gate, South Market St
Getting there
Tram: St James's
Bus: 21A, 51B, 78, 78A or 123 from Fleet St
More information
www.guinness-storehouse.com
Prices
adult/student/child €18/14.50/6.50, connoisseur experience €30, discounts for online booking
Opening hours
9.30am-5pm Sep-Jun, to 7pm Jul-Aug
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The most popular visit in town is the beer-lover's Disneyland, a multimedia bells-and-whistles homage to the country's most famous export and the city's most enduring symbol. The old grain storehouse, the only part of the massive, 26-hectare St James's Gate Brewery open to the public, is a suitable cathedral in which to worship the black gold; it rises seven impressive storeys high around a stunning central atrium. At the top is the Gravity Bar , with panoramic views of Dublin.

From the time Arthur Guinness (1725–1803) founded the brewery in 1759, the operation has expanded down to the Liffey and across both sides of the street; at one point, it had its own railway and there was a giant gate stretching across St James's St, hence the brewery's proper name. At its apogee in the 1930s, it employed more than 5000 workers, making it the largest employer in the city. Increased automation has reduced the workforce to around 600, but it still produces 2.5 million pints of stout every day.

You'll get to drink one of those pints at the end of your tour, but not before you have walked through the extravaganza that is the Guinness floor show, spread across 1.6 hectares and involving an array of interactive audiovisual displays that cover pretty much all aspects of the brewery's history and the brewing process. It's slick and sophisticated, but you can't ignore the man behind the curtain: the extensive exhibit on the company's incredibly successful history of advertising is a reminder that for all the talk of mysticism and magic, it's all really about marketing and manipulation.

The point is made deliciously moot when you finally get a pint in your hand and let the cream pass your lips in the vertiginous heights of the Gravity Bar. It's the best pint of Guinness in the world, claim the cognoscenti, and diehards can opt for the Connoisseur Experience , where a designated barkeeper goes through the histories of the four variants of Guinness – Draught, Original, Foreign Extra Stout and Black Lager – and provides delicious samples of each.

Around the corner at 1 Thomas St a plaque marks the house where Arthur Guinness lived. In a yard across the road stands St Patrick's Tower , Europe's tallest smock windmill (with a revolving top), which was built around 1757.