This is a grass-roots organisation, comprising 12,000 rural women (1200 artisans), that pays members a dividend of the profits and invests money to meet social needs. The embroidery and appliqué are exquisite, employing the distinctive styles of eight different communities. Visit the head office in Bhuj, the Qasab outlet at the Prince Hotel in Bhuj, or Khavda, a village north of Bhuj.