Must-see shopping in Iceland

  • 66 North

    66° North

    Laugavegur & Skólavörðustígur

    Iceland’s premier outdoor-clothing company began by making all-weather wear for Arctic fishermen. This metamorphosed into costly, fashionable streetwear:…

  • KronKron

    KronKron

    Laugavegur & Skólavörðustígur

    This is where Reykjavík goes high fashion, with labels such as Marc Jacobs and Vivienne Westwood. But we really enjoy its Scandinavian designers …

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    Kolaportið Flea Market

    Reykjavík

    Kolaportið is a Reykjavík institution. Weekends see a huge industrial building by the harbour filled with a vast tumble of secondhand clothes, old toys…

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    Kirsuberjatréð

    Reykjavík

    Talented designers show their works at this long-running women’s art-and-design collective. Highlights include the bracelets and purses made from soft,…

  • Handknitting Association of Iceland

    Handknitting Association of Iceland

    Laugavegur & Skólavörðustígur

    Traditional handmade hats, socks and sweaters are sold at this knitting collective. You can also buy yarn, needles and knitting patterns and do it…

  • Skúmaskot

    Skúmaskot

    Laugavegur & Skólavörðustígur

    Local designers create unique handmade porcelain items, women's and kids' clothing, paintings and cards. It's in a large renovated gallery that…

  • Fischer

    Reykjavík

    Formally the recording studio of Icelandic musician Jónsi, best known as the Sigur Rós frontman, this concept store feels like walking through an…

  • Ullarselið

    Borgarbyggð

    Find your way to off-the-beaten-path village Hvanneyri, 12km east of Borgarnes, and in among fjordside homes you'll find this fantastic wool centre…

  • Ljómalind

    Borgarbyggð

    A long-standing collaboration between local producers, this packed farmers market sits at the edge of town near the roundabout. It stocks everything from…

  • Villimey

    The Westfjords

    This renowned Icelandic company is family run, and makes a line of excellent organic balms and ointments from wild-gathered Icelandic herbs. There are no…

  • Geysir

    Akureyri

    We covet everything in this unique shop, from the woollen blankets to the hipster-chic lopapeysur (traditional Icelandic sweaters) and the old Iceland…

  • Kron

    Laugavegur & Skólavörðustígur

    Kron sells its own outlandishly wonderful handmade shoes with all the flair you'd expect of an Icelandic label. Colours are bright; textures are cool; and…

  • Flora

    Akureyri

    This artist-run collective selling creative designware and handicrafts strives for sustainability and reuse in the materials in its goods.

  • Orrifinn

    Orrifinn

    Laugavegur & Skólavörðustígur

    Orrifinn's subtle, beautiful jewellery captures the natural wonder of Iceland and its Viking history. Delicate anchors, axes and pen nibs dangle from…

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    Mál og Menning

    Laugavegur & Skólavörðustígur

    A friendly, well-stocked independent bookshop with a strong selection of English-language books offering insights to Iceland. It also sells maps, CDs,…

  • Kiosk

    Laugavegur & Skólavörðustígur

    This wonderful designers' cooperative is lined with creative women's fashion in a glass-fronted boutique. Designers take turns staffing the store.

  • Sóley Organics

    Greater Reykjavík

    Sóley brings together powerful, organic Icelandic herbs and generations of expertise to create bath and beauty products that are used in many upscale…

  • Geysir

    Laugavegur & Skólavörðustígur

    One of the city's best bets for traditional Icelandic clothing and unique modern designs. Geysir's menswear store boasts an elegant selection of sweaters…

  • Álafoss

    Greater Reykjavík

    A wide selection and relatively low prices make this factory outlet one of the best places in Iceland for hand- or machine-made lopapeysur (Icelandic…

  • 12 Tónar

    Laugavegur & Skólavörðustígur

    A very cool place to hang out, in two-storey 12 Tónar you can listen to CDs, drink coffee and on summer Fridays sometimes catch a live performance. It is…

  • Rammagerðin

    Laugavegur & Skólavörðustígur

    One of the city's better souvenir shops, Rammagerðin offers loads of woollens, crafts and collectibles. It also has branches at Skólavörðustígur 20,…

  • Þingborg, wool workshop, interior and exterior

    Þingborg

    The South

    This non-profit wool workshop by the Ring Road sells hand-knitted clothes made by over 25 local men and women. There's a wide selection of traditional…

  • Fjallakofinn

    Fjallakofinn

    Laugavegur & Skólavörðustígur

    One for gear geeks: Fjallakofinn is stacked high with brand-name camping and climbing gear, GoPros and every conceivable must-have bit of kit. But expect…

  • Cintamani, Bankastræti shop

    Cintamani

    Laugavegur & Skólavörðustígur

    One of Iceland's premier outdoor designwear companies. Clothes tend towards the stylish (and pricey) and are not always so practical for hard-core camping…

  • Hrím design shop

    Hrím

    Laugavegur & Skólavörðustígur

    With one large high-concept design store, and one smaller kitchenware store (Laugavegur 32), Hrim stands out for its creative Scandinavian and high-end…

  • Eymundsson

    Eymundsson

    Laugavegur & Skólavörðustígur

    Great choice of English-language books, newspapers, magazines and maps. It has another branch in Old Reykjavík.

  • Steinunn

    Reykjavík

    Browse the couture collection of celebrated Icelandic designer Steinunn Sigurðardóttir, featuring innovative knitwear.

  • Fiskbúð Sjávarfangs

    Ísafjörður

    Trays packed with fish landed yards away fill the counters of this friendly fishmongers. Owner Kári points out cooked prawns, smoked rainbow trout and…

  • Langidalur Shop

    The South

    A small shop offers hot coffee and tea, plus basic provisions: camping gas, wool socks, maps and limited groceries (soup, noodles and jam etc) at a…

  • Engi

    The Golden Circle

    Laugarás is essentially a community of farms, many of which sell their fresh organic produce on-site. Engi regularly offers a selection of top-grade…

  • Geysir

    Laugavegur & Skólavörðustígur

    The women's wear branch of the popular Icelandic fashion company. It also stocks other big brands, as well as children's clothes and accessories.

  • Icewear

    The South

    The big Icewear souvenir and knitwear shop next to the N1 petrol station is a coach-tour hit. You can peek inside the factory portion to see woollen wear…

  • Iceland Design Centre

    Reykjavík

    Promotes Iceland's designers and architects. Check online for the latest news, exhibitions and events, as well as a Reykjavík Design Guide and lists of…

  • Alþýðulist

    North Iceland

    In a sweet turf-roofed house just next door to the N1, this shop is crammed full of colourful knitwear and handicrafts made in the Skagafjörður area. Look…

  • Dogma

    Laugavegur & Skólavörðustígur

    This quirky T-shirt specialist is the go-to spot for scouting out funky local designs with a cartoonish appeal. It also does a nice line in comedy fridge…

  • Akkúrat

    Reykjavík

    Browse the best of Nordic design, from hand-painted mugs to fisherman sweaters, at this concept store supported by the Iceland Design Centre. Be sure to…

  • Sjoppan

    Akureyri

    Cute as a button, this tiny shop dispenses cool design items and gifts from a hutch out the front (ring the bell for service). It's across from the art…

  • Geysir Heima

    Laugavegur & Skólavörðustígur

    Furnishings, home decor and design goods from the famous Icelandic fashion brand. Its men's and women's clothing stores are nearby, also on…

  • Eymundsson

    Reykjavík

    Head to this big central bookshop for a superb choice of English-language books, newspapers, magazines and maps, along with a great cafe.

  • Handknitting Association of Iceland

    Greater Reykjavík

    Piles of handmade hats, socks and sweaters made from pure Icelandic wool. It has a flagship store in downtown Reykjavík that sells wool, patterns and…

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